OVERVIEW: Rebranded STAIR, a New Orleans literacy program, with a modern, engaging identity that appeals to broad audiences while reflecting the program’s mission.

ROLE / RESPONSIBILITIES: Developed the logo, color palette, patterns, and visual system, collaborating directly with the client as a design agency.

PROJECT APPROACH:

• Created playful and modern logo design

• Developed supporting icons, patterns, and color palette to communicate fun and accessibility

• Designed branding to scale across digital, print, and program materials

• Incorporated client feedback to ensure broad audience appeal

PROJECT OUTCOME:

• Delivered a fresh, versatile identity that strengthened STAIR’s visual presence

• Award: New Orleans Region Gold ADDY

• Enhanced engagement with target audiences across multiple touchpoints