HI, I’M SARAH.

I’ve always been a little obsessed with making things. Figuring out the idea, finding the story, making it look right, and bringing the right people along for the ride.

CREATIVITY HAS ALWAYS BEEN IN MY DNA.

My great-grandfather was a painter and etcher whose work continues to live in the collections of the Met, the Smithsonian, and other major institutions. My grandfather was an industrial designer who sketched logos and branding concepts for products he imagined bringing to market. My mother, an art history student who later became an art teacher, was my first instructor and remains my go-to sounding board to this day.

From my father's side, I inherited a competitive drive, a love of sports, and a sharp business sense.

Somewhere along the way, those two sides came together.

HOW I GOT HERE

That mix of art and athletics shaped my path. Before committing fully to design, I worked across ticket sales, sponsorship, marketing, PR, social media, and even on-field hosting. It gave me a 360° view of the sports business and taught me how many different pieces have to come together to make an idea work.

But creativity was always the constant pulling me back.

In 2013, I earned a Post-Baccalaureate Certificate in Digital Design from Tulane and began my professional design career.

Since then, I've designed for a World Series-winning MLB team, seen my work on baseball's oldest outfield wall, and built creative across some pretty memorable corners of sports and entertainment.

WHERE I AM NOW

Today, I lead creative and presentation design at the NBA, where my work has helped secure 12+ new partners and supported some of the league's biggest activations around the world.

My role goes beyond the creative itself. I shape direction, lead teams and partners, and build the processes and ways of working that help good ideas move from concept to execution.

I like work with a little ambition behind it. The kind that solves a problem, tells a story, gets people excited, or makes them stop and look twice.

That's what I'm always chasing.