HI, I’M SARAH -

I am a New York City-based Creative with over a decade of experience bringing stories to life through design, strategy, and storytelling. I merge art, sports, and business to craft work that inspires and connects.

Creativity has always been in my DNA. My great-grandfather, was a painter and etcher whose works continues to live in the collections of the Met, the Smithsonian, and other major institutions. My grandfather was an industrial designer who often sketched logos and branding concepts for products he imagined bringing to market. My mother - an art history student and later became an art teacher - was my very first instructor and remains my go-to sounding board to this day. From my father's side of my family, I inherited a competitive drive, a love of sports, and a sharp business sense.

That mix of art and athletics shaped my path. Before committing fully to design, I worked across ticket sales, sponsorship, marketing, PR, social media, and even on-field hosting - giving me a 360° view of the sports industry. But creativity was always the constant pulling me back. In 2013, I earned a Post-Baccalaureate Certificate in Digital Design from Tulane, setting me on my professional design journey.

Since then, I’ve designed for a World Series–winning MLB team, seen my logos on baseball’s oldest outfield wall, and now lead high-stakes presentation design at the NBA, where my work has helped secure 12+ new partners and driven some of the league’s biggest activations across the globe.

I bring strategy, storytelling, and a love of sports to every project - and I’m always looking for the next challenge to push creative boundaries further.