OVERVIEW: Designed the event logo and branding for WNBA Changemaker Day at the Indianapolis Motor Speedway, supporting a large-scale volunteer initiative with the WNBA and local partners. The identity needed to unify multiple stakeholders while tying into the Indiana Fever’s brand.

ROLE / RESPONSIBILITIES: Created the logo and visual system for T-shirts and signage, adapting Fever colors (with a stronger emphasis on blue) to satisfy partner needs and ensure visibility across apparel, signage, and broadcast.

PROJECT APPROACH:

• Sketched and refined logo concepts rooted in empowerment and community.

• Balanced Indy Fever branding with partner palettes, leaning into blue as a neutral anchor.

• Designed for versatility across T-shirts, signage, and digital applications.

PROJECT OUTCOME:

• Delivered a cohesive, adaptable identity applied across apparel, signage, and event materials.

• T-shirt design gained additional visibility when showcased on StudBudz livestream.

• Received positive feedback from partners for clarity, adaptability, and alignment with WNBA’s mission.