OVERVIEW: Design branding for a celebrity charity roast featuring athletes and entertainers, raising funds for David Ortiz’s charity. The logo needed to capture the event’s humor, Ortiz’s personality, and charitable mission simultaneously.

ROLE / RESPONSIBILITIES: Translated the event’s humor and charitable mission into a cohesive logo and visual identity, balancing playful elements with brand recognition.

PROJECT APPROACH:

• Used Ortiz’s silhouette and a playful, child-like font to convey a lighthearted tone.

• Incorporated flame motifs referencing the “roast” concept.

• Ensured alignment with the charity’s branding to maintain consistency.

• Developed flexible branding for merchandise, digital promotions, and event signage.

PROJECT OUTCOME:

• Delivered a memorable, versatile logo that communicated both fun and purpose.

• Strengthened recognition for the charity and the event.

• Applied consistently across merchandise, digital content, and event signage, enhancing fan engagement and sponsor visibility.