OVERVIEW: Create a logo for the Fenway Concert Series (2016–present), featuring artists like Lady Gaga, Paul McCartney, Jonas Brother, Noah Kahan, Foo Fighters and many more. The logo needed to capture the energy of live music while remaining connected to Fenway Park.

ROLE / RESPONSIBILITIES: Developed the brand concept, designed logo options, and guided the overall visual identity while ensuring flexibility for partner integration.

PROJECT APPROACH:

• Designed a “musical-meets-baseball” aesthetic using a distressed, rock-n-roll-inspired typeface.

• Integrated Fenway Green to subtly reference the park while leaving space for partner logos.

• Iterated on layouts to ensure clarity and legibility for posters, tickets, and digital platforms.

• Balanced energy and professionalism to appeal to diverse audiences.

PROJECT OUTCOME:

• Produced a dynamic logo bridging music and baseball culture.

• Became the recognizable identity for the concert series across promotional materials.

• Strengthened fan engagement and partner visibility through consistent branding.