OVERVIEW: Frozen Fenway is a two-week winter festival with hockey games, ice skating, and sledding at Fenway Park. The logo needed to reflect both the sport and the seasonal celebration, appealing to fans and sponsors alike.

ROLE / RESPONSIBILITIES: Led logo development and visual identity exploration, translating the winter festival experience into a versatile graphic system.

PROJECT APPROACH:

• Created a home plate shape with Fenway Green for subtle stadium recognition.

• Used icy textures and winter-inspired typography to evoke seasonal excitement.

• Developed scalable branding adaptable to merchandise, broadcast, and digital promotions.

• Ensured the design aligned with Fenway Park’s existing branding while standing out as a distinct event.

PROJECT OUTCOME:

• Delivered a cohesive, recognizable logo that reinforced Frozen Fenway as a premier winter event.

• Strengthened festival marketing and fan engagement.

• Successfully applied across merchandise, signage, and broadcast graphics.