OVERVIEW: Reintroduce hurling to Fenway Park after 60+ years. The Fenway Hurling Classic expanded to other locations like Citi Field, requiring a logo that honored the sport’s Irish roots while appealing to a broad audience.

ROLE / RESPONSIBILITIES: Crafted the logo from concept through final execution, integrating cultural and sponsor elements while maintaining a strong, modern identity.

PROJECT APPROACH:

• Incorporated Celtic patterns and Gaelic-inspired typography to celebrate Irish heritage.

• Integrated sponsor colors and logos seamlessly into the badge design.

• Iterated on composition and scale to ensure adaptability across locations and media.

• Balanced cultural authenticity with a modern, visually striking identity.

PROJECT OUTCOME:

• Delivered a visually rich logo that honored hurling’s traditions and supported commercial partnerships.

• Became a consistent brand asset for multi-year events and new venues.

• Enhanced fan recognition and event legitimacy through strong visual storytelling.