WNBA CHANGEMAKER DAY
THE PROGRAM WAS EVOLVING. SO WAS THE BRAND.
Brand Identity · Creative Direction · Apparel
WNBA Changemaker Day brings young women together through mentorship, leadership, and community. As the program continues to evolve and move into new communities, we saw an opportunity to give the day a more consistent visual identity.
MY ROLE
I designed the 2025 Changemaker Day T-shirt for the Indianapolis event, then helped lead the creative evolution of the program's identity for 2026 and beyond.
Creative direction
Identity development
Logo development
Apparel design
Visual system development
Internal & partner collaboration
THE EVOLUTION
FROM A MOMENT TO A MARK.
Changemaker Day launched in 2024 with an event-specific visual identity. In 2025, Changemaker Day in Indianapolis called for a more playful, kid-friendly direction, with local color and basketball-inspired details connecting the experience to the city and All-Star weekend. The T-shirt became a highly visible part of the day, appearing across media coverage and event photography, including the highly viewed StudBudz Twitch stream.
For 2026, we looked beyond a single year's programming and rethought the identity as something that could become a recognizable signature of Changemaker Day itself.
2024 - Phoenix
Original Changemaker Day identity
2025 - Indianapolis
Designed to feel playful, local, and connected to WNBA All-Star.
THE NEW IDENTITY
ONE DAY. ONE RECOGNIZABLE LOOK.
The new identity gives Changemaker Day a consistent visual signature that can evolve with the program. The core logo remains recognizable year to year, while location and other elements can change to reflect each year's story.
In 2026, Changemaker Day moved to Chicago's Obama Presidential Center, putting the new system into practice in a completely new setting.
