FENWAY BOWL
WHERE THE GRIDIRON MEETS THE GREEN MONSTER
Brand Identity · Sports & Entertainment
The Fenway Bowl brought college football to one of baseball’s most iconic venues. In partnership with ESPN Events, the event needed an identity that felt unmistakably Fenway while bringing the energy and tradition of college football into a very different kind of ballpark.
MY ROLE
I led the creative development of the Fenway Bowl identity from concept through execution, developing a visual system that could carry across the event and its many touchpoints for years to come.
Creative direction
Concept development
Identity design
Visual system development
Creative implementation
Internal & partner collaboration
THE IDENTITY
A little Fenway. A lot of football.
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One of Fenway's most iconic colors became a key part of the identity.
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A visual nod to one of the stadium’s most recognizable architectural details.
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A system designed to work across broadcast, merchandise, digital, and the event itself.
