FENWAY CONCERT SERIES
One stage. Where the hits happen.
Series Branding · Creative Direction · Entertainment
From Paul McCartney and Lady Gaga to Foo Fighters, Zac Brown Band, and Noah Kahan (and many others), Fenway Park has been the stage for some of music's biggest hits. The Fenway Concert Series needed an identity that could connect the shows under one recognizable banner and create a consistent presence throughout Fenway Park.
MY ROLE
I developed the visual identity for the Fenway Concert Series, creating a recognizable series brand that could work across promotional materials and throughout Fenway Park while maintaining a strong connection to the venue.
Creative direction
Concept development
Identity design
Visual system development
Internal & partner collaboration
Design execution
THE IDENTITY
One logo. Every show.
The guitar-head badge creates a consistent visual signature across the series, from promotional materials to Fenway Park itself. The core identity remains consistent year over year, with the guitar head updated to feature the current year and presenting partner.
