WNBA WAY
One Space. All weekend.
Creative Direction · Experiential · B2B Hospitality
MY ROLE
I helped shape the visual direction for the space, working with the agency and internal teams to develop and refine the creative, integrate partner needs, and ensure the final environment felt cohesive and unmistakably WNBA.
Creative direction
Agency collaboration
Partner integration
Visual review & refinement
Creative approval
WNBA Way was built to do a lot. During WNBA All-Star, the always-on B2B hospitality space hosted everything from summits and receptions to Peloton workouts, parties, and after-hours events, bringing partners, executives, athletes, and guests together under one roof. The creative challenge was making all of those moments feel connected while giving the space its own distinct WNBA point of view.
FROM IDEA TO REALITY
From early visual concepts to the finished space, helping shape how WNBA Way would look and feel.
IDEA
REALITY
