NBA and WNBA
HEALTH WALKS
PUTTING COMMUNITY IN MOTION.
Creative Direction · Experiential · Community-Based
The NBA Total Health Walk brought the Total Health platform to life through movement, wellness, and community at NBA All-Star. I created custom illustrations for the walk that translated those ideas into a visual language participants could wear and take with them.
For the WNBA All-Star Community Health Walk, the creative grew beyond the T-shirt. My feedback and recommendations helped extend the illustrations and visual language into the photo moment, giveaways, and essential event materials.
MY ROLE
I developed custom illustrations and visual direction for both the NBA and WNBA Health Walks. For the WNBA event, I helped extend the creative beyond the original T-shirt design, providing feedback and recommendations that shaped additional physical and experiential touchpoints.
Creative direction
Concept development
Custom illustrations
Experiential applications
Internal & partner collaboration
THE CREATIVE
Started with a shirt design.
Custom illustrations gave each walk its own visual expression while connecting back to the larger Total Health platform and the energy of NBA and WNBA All-Star.
TAKING IT FURTHER
For WNBA All-Star, the creative grew beyond apparel. I recommended extending the illustrations into the physical experience, helping bring the visual language into the photo moment, giveaways, and event materials.
